Bishara Establishments LLC

Hybrid Mail Solutions > Kern 515 EasyMailer

It’s all enveloping...Revolutionary personalized envelope & letter finishing

The Kern 515 "EasyMailer" mail-processing solution will allow you to connect more personally with your prospects and customers. The K515 EasyMailer complements the new age of variable digital and off-set printing to revolutionize the Direct Mail (DM) and transactional mail processing.

EasyMailer allows any printer to go the extra step and create, in a single pass, a completely personalized envelope and letter. So from print to finished solution, the product is ready to be mailed.

The revolution is already here
In this revolutionary period, the keys to success in this new age of printing for direct marketing and transactional mail applications are using data intelligence and personalization. Marketing companies, transactional printers, copy shops, and quick printers are seeing opportunities to provide more focused marketing solutions for their customers by using personalization to increase response rates.

But some things never change
surprisingly in this digital age, traditional mail is more alive than ever as it connects in ways other media can’t. Research carried out by the United States Postal Service revealed that 56% think receiving mail is a "real pleasure", 55% "look forward" to discovering the mail they receive, while 67% feel mail is "more personal than the Internet". That means that right now your ideal prospect is keeping an eye on the mailbox, eager to receive your message.

It has been proven that personalization of envelopes and letters with highly visual graphics and text yields higher than * average response rates. But up to now it was very difficult and often very expensive to personalize the envelope with text and graphics. Not anymore.

*ADMA has stated the average response rate for direct mail is 2%-5%. In some cases the K515 EasyMailer has shown response rates of over 20%.

It’s a wrap!

Riding the wave
For the past 60 years Kern has revolutionized the printing and mailing market by listening to customers and in turn developing and providing the most innovative solutions. Capitalizing on 10 years of experience in the Australian mail market, we developed this revolutionary system. The K515 EasyMailer mail processing solution is a unique, completely turnkey solution to finish personalized mail communications.

Imagine the possibilities of being able to simultaneously print an A4 or US letter and its envelope both in full color and with variable graphics/text on the front and/or back in a single pass. Then imagine processing that integrated printed message into a finished personalized envelope with its corresponding letters ready for mailing. That is exactly what Kern has in store for you.Benefits: Kern 515 EasyMailer advantages

Flexibility	Process short or long run jobs with multiple inserts.
Common stock	Common paper stock for both envelope and letter which shows continuity to the finished communication piece.
Creative options	Maximize your marketing messages by using all your envelope footprint for added graphics and text on the front and/or back.
Security	For every personalized finished letter the barcode tracking system guarantees integrity between envelope and contents to be finished.
Maximize postal discounts	Merge multiple client databases into one print and processing run.
Improved response rates	Personalization along with the use of variable color graphics and text has proven to generate a much higher response rate than general letters.

Some impressions of the Kern 515 EasyMailer

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